Branding

Designing a personal brand that speaks in black and white — simple, modern, and unmistakably mine.

This personal branding project focused on creating a logo from my initials, using only the balance between black and white. The result is a simple, modern, and clean design that reflects my minimalist approach and attention to detail.

Check out the complete project on Behance:

Objective

The goal was to create a clean, modern monogram logo using my initials. I wanted a design that was simple yet strong, reflecting a minimalist style and professional identity.

Process

The journey began with sketching multiple concepts of my initials, exploring different arrangements and shapes. I focused on balance and readability, aiming for a logo that would work well across various formats. After selecting the strongest concept, I refined the lines and experimented with black-and-white color schemes to emphasize simplicity and contrast. The final design combines minimalism with a timeless look, perfectly aligned with my personal brand vision.